How AI is Reshaping 4 Industries: Security, Government, Business, and Sustainability

As we navigate through 2025, the pace of digital transformation continues to accelerate across Africa and the world at large, creating both opportunities and challenges for organizations worldwide. At the Oasis Group, our continued commitment at the forefront of digital disruption allows us to identify and analyze the most significant trends shaping the business landscape. Here are the four key developments that we believe will define the year ahead.

1. The Rise of Defensive AI: How Cybersecurity is Being Revolutionized

The integration of Artificial Intelligence (AI) in cybersecurity has moved from experimental to essential. Recent high-profile breaches, including the 2024 cyber attack of the immigration service system hack incident that compromised critical financial systems, have accelerated the adoption of AI-driven security solutions.

Organizations are now deploying what we call “Defensive AI Clusters” – interconnected AI systems that work in concert to protect digital assets:

  • Predictive Threat Detection: AI systems now identify potential breaches 72 hours before they occur, with 89% accuracy
  • Autonomous Response Units: AI-powered security tools that can isolate and neutralize threats without human intervention
  • Deep Learning Authentication: Systems that continuously learn from user behavior to detect anomalies in real-time

We’re seeing a 60% reduction in successful breach attempts among organizations that have fully implemented these AI-driven security measures.

Belfer Center for Science and International Affairs, Harvard Kennedy School

The key isn’t just in deploying AI tools, but in creating an ecosystem where these tools work together seamlessly.

2. Digital Government 2.0: The African Renaissance in Public Service Transformation

Africa is emerging as a surprising leader in digital government transformation, with several nations leapfrogging traditional development stages to implement cutting-edge solutions.

Kenya’s Huduma Kenya program stands as a testament to this evolution. By integrating over 100 government services into a single digital platform, they’ve achieved:

  • 70% reduction in service delivery time
  • 85% increase in citizen satisfaction rates
  • 40% reduction in operational costs

Rwanda’s digital identity system, built on blockchain technology, has become a model for secure, accessible government services. The system processes over 50,000 transactions daily, with a 99.9% uptime rate.

The success of these initiatives is creating a ripple effect across the continent, with countries like Ghana and Tanzania implementing similar systems. This transformation is particularly significant given the continent’s young, tech-savvy population.

3. Democratized Intelligence: How SMEs are Leveraging Enterprise-Grade Analytics

The democratization of business intelligence tools has leveled the playing field for small and medium enterprises. Advanced analytics capabilities, once the exclusive domain of large corporations, are now accessible through cloud-based solutions.

Key developments include:

  • Pay-as-you-grow analytics platforms that scale with business needs
  • AI-driven insights that don’t require data science expertise
  • Real-time decision support systems at a fraction of traditional costs

4. Green Tech Revolution: Blockchain’s Role in Environmental Accountability

Environmental responsibility has evolved from a corporate social responsibility initiative to a core business imperative. Blockchain technology is revolutionizing how organizations track, verify, and trade environmental credits.

Key innovations include:

  • Smart contract-based carbon credit trading platforms
  • Real-time environmental impact monitoring through IoT sensors
  • Transparent supply chain sustainability tracking

The impact is significant:

  • 45% reduction in carbon credit verification costs
  • 90% decrease in transaction processing time
  • 75% improvement in transparency of environmental claims

Looking Ahead

These trends represent not just technological advancement, but fundamental shifts in how businesses operate. Organizations that successfully navigate these changes will find themselves well-positioned for the future.

At Oasis Group, we believe the key to success lies in understanding how these trends intersect and creating integrated strategies that leverage their combined potential. The future belongs to organizations that can adapt quickly while maintaining a clear vision of their objectives.

Deep dive into our second “Sessions by Oasis: The Innovation Paradox: A Management approach to execution”

Innovation. It’s the magic word in every industry—the spark that ignites new businesses, disrupts old markets, and transforms the way we live and work. But if innovation is so celebrated, why do so many great ideas never make it past the whiteboard? Why do entrepreneurs, businesses, and policymakers struggle to turn inspiration into execution? Our esteemed presenters Ian Khonje and Perlton Edwin took us through an enlightening presentation on this very topic.

The Innovation paradox—the gap between big ideas and real-world implementation—was at the heart of the second edition of the Sessions by Oasis which was hosted at the Oasis in Lilongwe on Friday, the 31st of January 2025. It wasn’t just another corporate workshop. It was a gathering of creatives, economists, policymakers, procurement specialists, development experts, and academics—all coming together to dissect the barriers that hold innovation back and explore how to break through them.

The Reality Check:

At Oasis, we started with the fundamentals: innovation isn’t just about ideas—it’s about execution. Having a groundbreaking concept means nothing if there isn’t a system in place to nurture, test, and scale it.

We explored the four pillars of innovation management:

  • Capabilities – The talent, skills, and resources needed to bring an idea to life.
  • Structures – The organizational frameworks, policies, and decision-making processes that support innovation.
  • Culture – A mindset that encourages risk-taking, experimentation, and creative problem-solving.
  • Strategy – The deliberate choices that balance short-term goals with long-term innovation.

We also introduced The 70-20-10 Rule—a guide used by some of the world’s most innovative companies:

70% of efforts go to refining and improving what already works.
20% explore adjacent opportunities, stretching into new markets and applications.
10% is for radical, transformational innovation—the bold, high-risk moves that create entirely new industries.

But even with the right structure in place, innovation doesn’t just happen. Why? Because execution is the battlefield where great ideas live or die.

The Debate: What the Experts Had to Say

Once we set the stage, we handed the mic over to the experts, and the conversation got real.

Yes, there’s progress—the Innovation and Entrepreneurship Bill and new SME frameworks are in motion. But policies on paper don’t always translate into action. Bureaucracy, slow decision-making, and rigid systems mean that many promising ideas stall before they ever get a chance.

Dingase DINDI, Policy AND INNOVATION EXPERT

There was also discussion around The Innovator’s Dilemma—a phenomenon where businesses struggle to balance their core operations with investing in future innovations. Many companies fear disrupting themselves, so they cling to what’s familiar, missing the chance to evolve.

Scaling too fast can be just as dangerous as not innovating at all.
Growing too quickly without the right foundation can lead to burnout, inefficiencies, and financial collapse. Instead, he advocated for controlled, strategic growth—scaling at the right pace, with the right systems in place.

Peter Chirwa, Marketing and Economics expert

The Breakthroughs:

By the end of the session, one thing was clear: if we want innovation to thrive, we need to fix the system that supports it.

Key Takeaways from the Discussion:

Policy needs to be action-oriented. It’s not enough to have an Innovation Bill—there needs to be active implementation and support for startups and businesses working on innovative solutions.

Scaling smartly is better than scaling fast. Innovation isn’t a race. Sustainable growth is built on careful planning, resource management, and strategic decision-making.

Innovation isn’t just for tech—it’s for everyone. Whether in fashion, agriculture, finance, or media, every industry needs to rethink how it approaches problem-solving and progress.

A culture of experimentation is key. If businesses and governments fear failure, they will never innovate. Safe spaces for experimentation and learning must be built into organizations.

Why We Host the Oasis Innovation Sessions

So, why do we do this? Why bring together different industries, thinkers, and policymakers to have these conversations?

Because innovation isn’t just about individuals—it’s about ecosystems. Ideas don’t exist in isolation; they need the right environment to grow.

The Sessions by Oasis are designed to be a hub for bold conversations, a space where creativity, strategy, and execution come together. In Malawi and across Africa, we have no shortage of brilliant minds and groundbreaking ideas. But without collaboration, discussion, and action, those ideas may never reach their full potential.

And this is just the beginning.

Oasis Brands transitions to Oasis Group, Announces first international expansion into South Africa

November 2024 – Malawi & South Africa: Oasis Brands Limited (Malawi), a leading name in the creative and innovative digital solutions across multiple industries, is proud to announce its transition to Oasis Group. This transition reflects the company’s commitment to broadening its horizons and serving diverse markets with cutting-edge solutions.

The company has also established a new physical presence in South Africa by the establishment of Oasis Group South Africa (PTY) Ltd, marking its first international expansion. With this strategic move, Oasis Group is set to bring its signature blend of technology, creativity, and expertise closer to more clients, facilitating greater collaborations across Africa and beyond.

“This transition to Oasis Group signifies more than a name change. It represents our vision to become a pan-African leader in digital and creative innovative solutions. Our expansion into South Africa allows us to tap into new markets and strengthen our network of partners and clients. We’re excited for what the future holds,” said Ian Khonje, Founder and Group Chief Executive Officer of Oasis Group.

A New Chapter for Oasis

Over the years, Oasis Brands has been at the forefront of innovation, from virtual reality tours to dynamic media campaigns and digital marketing. The transition to Oasis Group is the next logical step as the company scales its offerings to meet the growing demands of the market.

Key Benefits of the Expansion:

  • Broader Reach: A physical presence in South Africa means closer proximity to clients and partners, fostering stronger collaborations.
  • Enhanced Services: Oasis Group aims to leverage its expanded network to offer new, tailored solutions across different sectors.
  • Growth Opportunities: The South African base provides a gateway to other African markets, creating opportunities for growth and expansion.

The next step for Oasis Group

As we embark on this exciting new chapter, there’s so much more to come!

Keep an eye out for announcements on how our expansion into South Africa will open doors to fresh opportunities, innovative projects, and groundbreaking collaborations. We’re committed to pushing the envelope in digital solutions, and our new base is just the beginning of something bigger.

Stay tuned for insights, updates, and behind-the-scenes looks at what’s next on our journey to reaching 12 African countries by 2026.

Beyond Boundaries, Beyond Borders!

Innovating Medical Healthcare Education in Malawi: A Successful VR Pilot at KuHES

As the landscape of medical education evolves, so too must the methods we use to train future healthcare professionals. Oasis Digital, a subsidiary of Oasis Brands Limited, is proud to have partnered with the Kamuzu University of Health Sciences (KuHES) and the Standing Committee on Medical Education (SCOME) Medical Students Association of Malawi to pilot a cutting-edge Virtual Reality (VR) program aimed at revolutionizing how medical students learn anatomy and other complex medical concepts. The success of this initiative marks a significant milestone in our mission to enhance healthcare education in Malawi.

The VR Experience at KuHES: A Milestone in Medical Education

On 10th August 2024, Oasis Digital hosted its inaugural VR Experience session at the Mahatma Gandhi Campus of KuHES in Blantyre city. The event, attended by 20 medical students, provided an immersive and interactive learning opportunity using state-of-the-art VR technology. This pilot program was designed to complement traditional learning methods by allowing students to engage with 3D models of human anatomical structures, including bones, the heart, and the brain, in a dynamic and interactive environment.

The response from students was overwhelmingly positive, with many citing the VR session as a transformative experience that enhanced their understanding of complex anatomical structures. This pilot not only demonstrated the potential of VR to improve medical education in Malawi but also set the stage for future initiatives that will bring this innovative technology to more students across the country.

Student Testimonials: Real Impact, Real Results

The success of the VR pilot at KuHES is best captured in the words of the students who participated. Here are testimonials from three students who experienced the VR session firsthand:

The Role of the Medical Students Association and KuHES

The success of this pilot program would not have been possible without the strong support and collaboration with The Standing Committee on Medical Education (SCOME) under the Medical Students Association at KuHES. Their enthusiasm for integrating innovative technologies into the curriculum played a crucial role in the planning and execution of the event. KuHES’s commitment to providing its students with the best educational resources available underscores the institution’s leadership in healthcare education in Malawi.

Looking Ahead: Expanding the VR Experience

Encouraged by the success of the pilot at KuHES, Oasis Digital is excited to announce plans to bring this VR experience to other medical students in Malawi, starting with a similar event in Lilongwe. We believe that by making this technology accessible to more students, we can continue to improve the quality of medical education and, ultimately, healthcare in Malawi.

Conclusion

The pilot VR Experience at KuHES has proven that immersive technology can significantly enhance the learning experience for medical students. As we move forward, Oasis Digital remains committed to pushing the boundaries of healthcare education through innovation and collaboration. We look forward to expanding this initiative and continuing our partnership with KuHES and the Standing Committee on Medical Education (SCOME) under the Medical Students Association to equip future healthcare professionals with the tools they need to succeed.

Reflecting on the Success of “Sessions by Oasis: Crafting a Winning Strategy – Demand Capture Vs Demand Generation

We are thrilled to share the tremendous success of our inaugural event, “Sessions by Oasis: Crafting a Winning Strategy: Demand Capture Vs Demand Generation,” held at the Oasis Lilongwe Offices. The event exceeded our expectations in every way, marked by the enthusiasm and active engagement of participants throughout the day.

Our esteemed Marketing Specialists, Chrispine Chilinda and Mwabi Kaluluma-Phiri, delivered insightful presentations that left an indelible mark on the audience. Their deep dives into demand creation and capture offered invaluable perspectives that resonated with everyone present. The interactive sessions, brimming with lively discussions and actionable exercises, truly exemplified the collaborative learning environment that is at the heart of the Oasis Ecosystem.

Achievements and Highlights

  1. Engaged and Enthusiastic Participants: It was an absolute delight to witness the enthusiasm and engagement of the participants. The lively discussions and interactive exercises fostered a spirit of collaboration and mutual learning.
  2. Invaluable Insights: Chrispine Chilinda and Mwabi Kaluluma-Phiri’s presentations provided deep insights into demand capture and generation strategies, equipping attendees with practical tools and knowledge.
  3. Networking and Connections: The networking moments were buzzing with energy. We are thrilled to see the growth of connections within our community, as professionals from diverse backgrounds came together to exchange ideas and explore innovative concepts.
  4. Community Building: The event successfully brought together like-minded professionals eager to learn and grow. The sense of community and shared purpose was palpable, making the event not just informative but also inspiring.

Testimonials from Attendees

Here’s what some of our attendees had to say about the event:

“Make your expertise known to people by crafting an attractive profile and posting content on the work you do. Engage with your network! They might not be able to give you a job/gig today but by nurturing that relationship you get an edge to the first person that comes to mind on the day they are ready to or refer someone to their friends!”

Jennifer Mwenebanda, Creator/Economist

“I was amazed by the contributions their instructors made and the diverse audience that was present. I am definetly looking forward to seeing this initiative grow and reach more aspiring marketers. I also love how they have successfully translated their branding into their physical space!! I immidiately felt the presence of creativity and innovation.”

Alex Kachepa, Marketing Manager

“Our team gained groundbreaking insights into the importance of creating initial interest in products or services (demand generation) and then capturing this interest at the right moment (demand capture). It also highlighted innovative strategies to effectively balance these two approaches, ensuring a more dynamic and responsive marketing plan. These insights are invaluable for Apalis as we strive to refine our marketing strategies and outreach.”

Reiwell Matekenya, Business Development Lead

The Event in Pictures

Future Sessions by Oasis

As we reflect on the success of this event, we are excited about the future of Sessions by Oasis. Our goal is to continue providing a platform for passionate minds to explore the innovative concepts shaping our world. We believe that sharing industry knowledge and having thought-provoking discussions is vital for strategic business and organizational growth.

We look forward to hosting more sessions that dive deep into relevant topics, led by industry experts. Future Sessions by Oasis will continue to focus on fostering a collaborative learning environment, facilitating networking, and building a strong community of professionals dedicated to continuous learning and growth.

Stay tuned for announcements about our upcoming events, and we hope to see you at the next Session by Oasis. Together, let’s continue to explore, learn, and grow!

You can access the Session by Oasis V1 powerpoint presentation Below:

Powerpoint presentation download

The Making of the UniPod: Oasis Brands’ contribution to the future of Malawian innovation

In the heart of the Malawi University of Business and Applied Sciences (MUBAS) campus in the city of Blantyre, a beacon of creativity and technological advancement for students has emerged – the UniPod. This innovative venture, spearheaded by UNDP Malawi in collaboration with MUBAS, represents a significant stride towards nurturing youthful innovators and propelling Malawi into a future defined by groundbreaking ideas and solutions.

The spirit of collaboration came alive as Liminal Designs, the architectural firm behind the Unipod headed by Architect Catherine Sani, led a team of creative companies, artists and freelancers that included Martin Barsh, Sam Ndalema, Tara Thindwa, Jimmy Malinga, Harry Zerubbabel Nanthambwe. As one of companies at the forefront of this transformative project, a digital transformation company renowned for disrupting traditional paradigms in design and branding. Tasked with infusing the UniPod with a blend of creativity, modernity, and historical resonance, Oasis Brands embarked on a journey to redefine this new innovation space in Malawi.

The cornerstone of Oasis Brands’ contribution lies in the meticulous design and implementation of the UniPod’s physical space. Oasis Brands undertook the responsibility of aiding in the crafting an environment creative conducive to ideation, prototyping, and small-scale manufacturing. From conceptualization to execution, Oasis Brands left no stone unturned in ensuring that every aspect of the UniPod reflected the ethos of innovation.

One of the standout features of Oasis Brands’ involvement is the masterful integration of historical elements into the UniPod’s design. Recognizing Blantyre’s rich legacy as the cradle of innovation in Malawi, Oasis Brands conceived a reception area that serves as a homage to the city’s industrialized past. Through captivating murals and a thoughtfully curated timeline, visitors are taken on a journey through time – from the founding of Blantyre to the inception of MUBAS and the birth of UniPod, culminating in a glimpse of the future.

Moreover, Oasis Brands’ expertise in digital visualization played a pivotal role in bringing the UniPod’s concepts to life. Through immersive 3D renderings, stakeholders were provided with a glimpse into the future of innovation, fostering excitement and anticipation for what the UniPod would ultimately become.

Beyond the tangible aspects of design and implementation, Oasis Brands’ alignment with the vision of UniPod, UNDP, and MUBAS is unmistakable. As a company dedicated to championing creativity and innovation, Oasis Brands found itself in perfect synergy with the aspirations of the project. This shared commitment laid the foundation for a fruitful collaboration that promises to pave the way for future interactions and collaborations.

In conclusion, the UniPod stands as a testament to the power of collaboration and innovation in driving societal progress. Through our work with UNDP Malawi and MUBAS, Oasis Brands has played a pivotal role in contributing to shaping the future of innovation in Malawi.

As the UniPod continues to evolve into a hub of creativity and ingenuity, Oasis Brands looks forward to furthering its involvement and contributing to the ongoing journey towards a brighter, more innovative future for Malawi.

Revolutionizing Strategies: Our Predictions into the Future of Marketing.

Authored by Mwabi Phiri, Ian khonje

In the dynamic arena of business, information remains the sharpest weapon in a company’s arsenal. At Oasis Brands, we firmly believe that armed with the right insights, any company can not only compete but dominate in their respective fields. In the intricate dance of commerce, marketing emerges as a vital force, both complex and ever-changing, yet indispensable for sustainable success. Today, we unravel Oasis’ key insights, designed to keep brands not just in the loop but poised ahead of the game.

1. Brand Culture: Unveiling the DNA of Success

As the sands of time continue to shift, businesses find themselves offering similar products or services. In this sea of sameness, consumers are compelled to delve deeper, seeking intrinsic factors to guide their decision-making process. Enter the era of “Brand Culture,” an entity’s DNA encapsulating its beliefs, values, and principles.

In a world where choices abound, consumers are drawn to brands that resonate with their own lifestyle. It’s not merely about the product; it’s about aligning with a brand that reflects their identity. Understanding this shift is pivotal for businesses striving for success. Crafting a compelling brand culture isn’t just an accessory; it’s the core that sets a brand apart in the crowded marketplace.

Authentic Storytelling: Weaving Narratives that Resonate

In a digital age saturated with information, consumers crave authenticity. It’s no longer enough to present a product or service; it’s about telling a story that captivates and resonates. Oasis emphasizes the power of authentic storytelling as a cornerstone in the evolving landscape of marketing.

Consumers connect with narratives that mirror their own experiences, values, and aspirations. Through strategic and authentic storytelling, brands can create emotional connections, fostering brand loyalty that extends beyond transactional relationships. As we navigate the evolving marketing landscape, the ability to craft narratives that engage, inspire, and reflect authenticity emerges as a crucial skill.

The Rise of Omnichannel Experiences: Meeting Consumers Where They Are

Gone are the days of singular-channel marketing strategies. In 2024, Oasis foresees the continued rise of omnichannel experiences. With consumers seamlessly transitioning between online and offline platforms, successful marketing necessitates a cohesive presence across various channels.

An omnichannel approach ensures that consumers encounter a consistent brand message, irrespective of the platform they choose. From social media interactions to in-store experiences, brands must orchestrate a seamless journey. Oasis encourages businesses to leverage technology, data, and analytics to synchronize their messaging, creating a unified and immersive brand experience.

Purpose-Driven Marketing: Beyond Profit, Towards Impact

In an era where consumers are socially conscious, purpose-driven marketing emerges as a potent strategy. Oasis underscores the importance of aligning a brand’s mission with social and environmental causes. Consumers are no longer passive; they seek brands that contribute positively to society. A purpose-driven approach not only builds goodwill but also establishes a brand as a responsible and impactful player in the market.


2. User-Generated Content (UGC): Creating Authentic Connections

In the intricate dance of marketing, trust is a fragile commodity. Brands, no matter how genuine their intentions, are perceived to have a vested interest in promoting their product or service. Enter User-Generated Content (UGC), a powerful strategy that transcends the traditional brand-consumer relationship.

Consumers, with a healthy dose of skepticism towards brand messages, are more inclined to trust the opinions and experiences of their peers. UGC provides a platform for customers to share their unfiltered perspectives, creating a more authentic touchpoint for brands. Unlike conventional big-production commercials, UGC taps into the real, lived experiences of users, making it a compelling and trustworthy form of advertising. It not only fosters a sense of community but also empowers consumers, giving them a voice in shaping brand narratives.

3. The Metaverse (3D Internet): Redefining the Digital Frontier

Step into the Metaverse, a realm where reality and virtuality seamlessly converge. This emerging trend, often touted as the next iteration of the internet, is poised to revolutionize how we interact with the digital world. In its essence, the Metaverse is a highly-interactive, virtual space that simulates real-world conditions by amalgamating various internet functions.

In this digital frontier, industry leaders are already staking their claim, setting up interactive stores within the Metaverse. The retail industry, in particular, is leveraging this innovative space to craft unique and immersive experiences for consumers. Imagine browsing through a virtual store, trying on products in a simulated environment, or attending events in a space that transcends physical limitations.

The Metaverse is not just a technological leap; it’s a paradigm shift in how we perceive and engage with the digital realm. It opens new possibilities for storytelling, consumer interaction, and brand experiences. As the Metaverse continues to evolve, it holds the potential to reshape the very fabric of online existence, offering a playground for creativity, innovation, and unprecedented virtual connectivity. Brands that embrace and pioneer within this digital frontier stand to redefine the rules of engagement in the ever-evolving landscape of the internet.

Exciting Emerging Innovation Technologies To Look Out For In 2024

Authored by Joanna Botha, Ian khonje

In the vast and vibrant landscape of Southern Africa, innovation is a beacon of hope, offering transformative solutions to challenges that have persisted for generations. As we gaze into the technological horizon of 2024, several emerging innovations stand out, promising to reshape the trajectory of nations like Malawi. In this blog, Oasis Brands embarks on a journey to explore the intersection of technology and societal progress, with a keen focus on how innovative solutions can be applied in Southern Africa, drawing inspiration from the resilient spirit of Malawi.

In a region where access to advanced resources may be limited, these technologies become not just tools but catalysts for change. From the revolutionary impact of personalized medicine using digital twin technology to the harnessing of customized AI solutions tailored to Southern Africa’s unique needs, and the immersive potential of augmented reality (AR) and virtual reality (VR) in shaping narratives and fostering economic growth – each innovation holds the promise of addressing challenges specific to the region.

1. Personalized Medicine Using Digital Twin Technology

Digital twin technology is a virtual representation of an object or system that spans its lifecycle, is updated from real-time data, and uses simulation, machine learning, and reasoning to help decision-making.

Digital twin technology is transforming healthcare by creating virtual replicas of individual patients. This innovation empowers healthcare professionals in resource-limited regions like Malawi to analyze and predict health outcomes with unprecedented precision. In Malawi, where access to advanced medical resources may be limited, digital twins offer a personalized healthcare approach. By crafting virtual patient replicas, medical practitioners can customize treatment plans. This optimization of resources significantly enhances patient outcomes.


In the ever-evolving landscape of healthcare, personalized medicine stands as a beacon of
innovation, revolutionizing treatment approaches tailored to individual characteristics. Recently, the spotlight has turned to Malawi, a country actively participating in a comprehensive research initiative, the EU-Africa PerMed project. This project delves into the scientific research and policy landscape of personalized medicine (PM) across the African continent. Malawi, alongside countries like Burkina Faso, Ethiopia, Gambia, Senegal, and Zambia, actively contributed to this initiative. Despite varying levels of capacity in genomic research, these nations, including Malawi, demonstrated potential for improvement.

The implementation of personalized medicine in Malawi holds immense promise. By tailoring healthcare strategies to address specific health challenges prevalent in the region, particularly in managing widespread diseases, practitioners can optimize healthcare delivery. Customized treatment plans enable the most effective use of available resources, a critical factor in regions facing constraints.


Malawi’s involvement in the EU-Africa PerMed project positions the country as a pivotal point in revolutionizing healthcare delivery. The research findings indicate a medium to high capacity for personalized medicine and genomic research in Malawi. This places the nation on the forefront of progress, showcasing its potential to lead the way in tailored healthcare solutions.


In regions with limited access to advanced medical resources, like Malawi, the integration of digital twin technology in personalized medicine becomes a powerful tool. Customized treatment plans optimize healthcare delivery, allowing practitioners to make the most effective use of available resources. Emphasizing on improved patient care and health outcomes, this approach becomes a beacon of progress in regions facing resource constraints, showcasing the transformative power of tailored healthcare solutions and potential revolutionary impact of personalized medicine through digital twin technology in Malawi.

2. Harnessing Customized AI Solutions for Sustainable Growth

Artificial Intelligence (AI) has rapidly evolved, bringing sophistication to applications, machine learning, and natural language processing.

This technological advancement has significantly contributed to improved automation across various industries globally. However, the true potential of AI lies in its tailored implementation to address specific needs, as exemplified in Malawi’s context.

In Malawi, integrating AI into sectors like agriculture and education holds immense potential for driving efficiency and innovation. Customizing Generative Pre-trained Transformers (GPTs) using personal data offers a unique opportunity to enhance the impact of AI in the country. By training models on locally relevant data, such as agricultural practices and educational preferences, GPTs can generate insights and solutions that are specifically tailored to Malawi’s unique challenges and requirements.


For instance, developing GPTs trained on personal data can lead to the creation of smart
farming tools that provide farmers with personalized recommendations based on their specific crops, soil conditions, and local climate patterns. Similarly, in education, personalized learning platforms can be designed to cater to the individual needs and learning styles of students in Malawi. By emphasizing the responsible and ethical use of personal data, these customized GPT models can unlock transformative possibilities, driving sustainable growth and efficiency in Malawi’s emerging technologies.

3. Augmented Reality (AR) and Virtual Reality(VR)

The progression of Augmented Reality (AR) and Virtual Reality (VR) technologies emerges as a pivotal aspect of Malawi’s growth agenda in 2024.

These immersive technologies, extending beyond entertainment, hold the potential to revolutionize education, healthcare, and tourism in the country. In a nation where health literacy is paramount, the utilization of AR brochures powered by AI presents an innovative approach to disseminating information. These interactive brochures, enriched with visualizations of the impact of digital twins and AI, become powerful tools to bridge informational gaps and educate both healthcare providers and the general population about the benefits of personalized medicine.

Great utilisation was shown through the Oasis Brands Virtual Reality Tour where users would explore Malawi’s stunning landscapes, vibrant culture, and unique attractions without leaving their homes. This not only enhances the promotional efforts for tourism but also serves as a compelling example of how AR and VR can directly contribute to Malawi’s economic growth.

The interactive features of the virtual tour, facilitated by AR technology, allow users to engage with the content actively. Whether it’s virtually walking through historical sites, experiencing traditional ceremonies, or interacting with 3D representations of Malawi’s diverse wildlife, the Oasis Brands Virtual Reality Tour goes beyond traditional marketing approaches. By offering a firsthand, immersive experience, it captured the essence of Malawi and entices potential investors and tourists alike.


In essence, initiatives like the Oasis Brands Virtual Reality Tour showcase the transformative power of AR and VR in driving Malawi’s growth agenda. This strategic use of technology not only positions Malawi as a forward-thinking and innovative destination but also opens new avenues for economic development and global engagement.

The “Malawi Pavilion” at the Intra African Trade Fair 2023 in Cairo Egypt designed by Oasis Brands.

In the heart of Cairo, Egypt, an extraordinary convergence of ideas and innovation is set to unfold at the Intra-African Trade Fair 2023. Amidst this grand assembly of visionaries and entrepreneurs, Oasis Brands proudly unveils the “Malawi Pavilion”, a masterpiece of modernity and creativity, dedicated to showcasing the beauty and rich investment potential that Malawi has to offer.

This project marks a significant milestone in positioning Malawi as a prime destination for investment. This exceptional endeavor is the result of a collaborative effort between Oasis Brands, the German Development Corporation, Malawi Investment and Trade Centre (MITC), the Export Development Fund (EDF) and the Malawi Government’s ministry of Trade and Industry.

Inspiration and Philosophy behind the Design.

The design of the Malawi Pavilion is not merely an architectural feat; it’s a journey through creativity and curiosity. Our primary inspiration was to capture the imagination of all who set foot inside. We wanted visitors to feel a sense of wonder and curiosity, compelling them to explore and discover the richness that Malawi has to offer. The pavilion is designed to be a conversation starter, igniting interest and intrigue.

Earthly and Wooden Incorporation

The colors and materials used in the pavilion design are a reflection of the rich natural landscape of Malawi. Earthy tones dominate the palette, drawing inspiration from the brown earth, lush forests, and fertile soil that are emblematic of this African nation. Wooden elements have been incorporated to symbolize the abundance of forests and trees in Malawi, creating a warm and inviting ambiance that connects visitors to nature.

Patterns and Flag Colors

Intricate patterns and the vibrant colors of the Malawian flag play a prominent role in the design. These patterns not only add visual interest but also celebrate the cultural heritage of Malawi. The flag colors—black, red, and green—are woven throughout the pavilion, embodying the spirit of the nation and evoking a sense of national pride and unity.

Modern Aesthetics

To set the Malawi Pavilion apart from the ordinary, Oasis Brands has seamlessly integrated modern aesthetics into the design. The pavilion stands as a symbol of Malawi’s readiness to embrace the future while cherishing its rich heritage. The contemporary architectural elements offer a fresh perspective on Malawi’s potential, highlighting the nation’s ability to harmoniously blend tradition and innovation.

Virtual Reality Tour: A Technological Marvel

One of the most remarkable features of the Malawi Pavilion is the groundbreaking Virtual Reality (VR) tour. This technological marvel immerses visitors in the beauty and diversity of Malawi’s landscapes and culture. By integrating technology into the pavilion, we have created a bridge between the physical and the virtual, allowing people to experience Malawi’s wonders in an entirely new way. The VR tour embodies the spirit of progress and transformation that Oasis Brands stands for.

A Spectacular Showcase

The Malawi Pavilion is not just a structure; it’s a living testament to the unique culture, trade opportunities, and investment prospects that this beautiful African nation has to offer. With 21 delegates representing a wide array of industries, including banking, agriculture, and luxury goods, the pavilion mirrors the diversity and richness of Malawi’s economic landscape. Delegates such as Nico Group, Standard Bank, Maleta Gems, H Adam Agro, Mzuzu Coffee, Kwanza Chocolate, UNDP, and Planters Pride Limited, to name a few, have come together to participate in this extraordinary event.

Amenities for Success

The Malawi Pavilion has been meticulously designed to offer a hospitable and productive environment for visitors, delegates, and exhibitors. Its facilities include meeting rooms, a relaxing lounge area, and a delightful coffee bar. These amenities are strategically placed to facilitate networking, foster business discussions, and create a conducive atmosphere for trade negotiations. The combination of Malawi’s warm hospitality and the pavilion’s amenities will undoubtedly make it a hub of activity at the Intra African Trade Fair.

Unleashing Trade Potential

Deliby, a representative from the Export Development Fund (EDF), rightly points out that the Intra African Trade Fair 2023 provides a golden opportunity to unveil Malawi’s trade potential to the rest of Africa and the world. With over 50,000 participants and hundreds of exhibitors from around the globe, this trade fair is a melting pot of ideas, investments, and collaborations. The Malawi Pavilion, designed by Oasis Brands, will play a pivotal role in opening up new avenues for trade, commerce, and economic growth for Malawi.

The Intra African Trade Fair 2023 in Cairo, Egypt, promises to be an event of immense significance for Malawi and the entire African continent. The Malawi Pavilion, a creation of Oasis Brands, is poised to shine as a beacon of innovation and investment, reflecting the nation’s rich potential and vibrant culture. With the support of visionary leaders like Ian Khonje, strong collaborations, and a commitment to excellence, the Pavilion stands ready to make a profound impact on the economic landscape of Malawi and foster fruitful relationships with the rest of Africa and the world.

We invite you to join us at the Malawi Pavilion and experience the beauty, culture, and investment opportunities that this extraordinary nation has to offer. Together, we can contribute to the growth and development of a thriving Malawi and a prosperous Africa.

Virtual Reality Tour of Malawi powered by Oasis Brands and (MITC) Malawi Investment and Trade Centre, a First-of-its-Kind at the 2023 Intra-African Trade Fair

In an age where technology continues to redefine the boundaries of what is possible, Oasis Brands and the Malawi Investment and Trade Centre (MITC) are proud to unveil an innovative and groundbreaking experience that transcends the physical realm. At the Intra African Trade Fair 2023, we are excited to showcase the first-of-its-kind Virtual Reality (VR) tour of Malawi, powered by Oasis Brands.

This pioneering venture is set to revolutionize tourism and investment opportunities in Malawi and beyond.

The Power of Virtual Reality

Virtual Reality has the incredible ability to transport individuals to places and experiences that were once only accessible through physical travel. By leveraging cutting-edge equipment and technology, Oasis Brands, in collaboration with MITC, has harnessed this power to create an immersive journey that bridges the gap between Egypt and the picturesque landscapes of Malawi.

The Virtual Tour of Malawi

Our VR tour takes you on an awe-inspiring expedition through the heart of Malawi, a nation known for its warm hospitality, natural beauty, and vast investment potential. Here’s a glimpse of what you can expect:

  1. Amaryllis Hotel: Begin your journey with a breathtaking view of the morning sunrise at the Amaryllis Hotel. Witness the stunning scenery and experience the warmth of Malawian culture as you virtually step into this exquisite establishment.
  2. Planters Pride Tea Estates and Macadamia Plantation: Immerse yourself in the lush greenery of the Planters Pride Tea Estates and Macadamia Plantations. Explore the intricacies of tea and macadamia production, and witness the dedication of local farmers.
  3. Majestic Zomba Mountain: Next, you’ll be transported to the majestic Zomba Mountain, a natural wonder that boasts unrivaled beauty. Experience the thrill of standing at its peak and admire the panoramic views of the surrounding landscape.
  4. Dam and William Falls: Venture to the dam and William Falls on Zomba Mountain, a serene and captivating sight. Feel the mist on your face and the roar of the falls as you stand on the edge of this natural marvel.
  5. Wildlife Reserve: Get ready for an encounter with Malawi’s incredible wildlife. Our VR tour takes you to a wildlife reserve, where you can observe majestic animals in their natural habitat. It’s a unique and enriching experience that showcases the region’s rich biodiversity.
  6. Beautiful Lake Malawi: Conclude your virtual journey with a trip to the stunning Lake Malawi. Explore its crystal-clear waters, vibrant aquatic life, and pristine shores. Take in the tranquil atmosphere and immerse yourself in the beauty of this freshwater paradise.

Transforming Tourism and Investment

The Virtual Tour of Malawi presented by Oasis Brands and MITC is more than just a technological feat; it’s a strategic move to transform tourism and investment in Malawi. With the potential to attract tourists, investors, and business partners from around the world, this immersive experience is set to open up new opportunities for the nation.

As we prepare to unveil this remarkable VR tour at the Intra African Trade Fair 2023, Oasis Brands and MITC are excited to invite you to embark on a virtual journey like no other. Discover the natural wonders, cultural richness, and investment potential of Malawi from the comfort of the trade fair in Cairo. This groundbreaking endeavor is a testament to our commitment to innovation and the development of Malawi’s tourism and investment landscape. Join us on this extraordinary journey and be a part of the future of Malawi.