We are thrilled to share the tremendous success of our inaugural event, “Sessions by Oasis: Crafting a Winning Strategy: Demand Capture Vs Demand Generation,” held at the Oasis Lilongwe Offices. The event exceeded our expectations in every way, marked by the enthusiasm and active engagement of participants throughout the day.
Our esteemed Marketing Specialists, Chrispine Chilinda and Mwabi Kaluluma-Phiri, delivered insightful presentations that left an indelible mark on the audience. Their deep dives into demand creation and capture offered invaluable perspectives that resonated with everyone present. The interactive sessions, brimming with lively discussions and actionable exercises, truly exemplified the collaborative learning environment that is at the heart of the Oasis Ecosystem.
Achievements and Highlights
- Engaged and Enthusiastic Participants: It was an absolute delight to witness the enthusiasm and engagement of the participants. The lively discussions and interactive exercises fostered a spirit of collaboration and mutual learning.
- Invaluable Insights: Chrispine Chilinda and Mwabi Kaluluma-Phiri’s presentations provided deep insights into demand capture and generation strategies, equipping attendees with practical tools and knowledge.
- Networking and Connections: The networking moments were buzzing with energy. We are thrilled to see the growth of connections within our community, as professionals from diverse backgrounds came together to exchange ideas and explore innovative concepts.
- Community Building: The event successfully brought together like-minded professionals eager to learn and grow. The sense of community and shared purpose was palpable, making the event not just informative but also inspiring.
Testimonials from Attendees
Here’s what some of our attendees had to say about the event:
“Make your expertise known to people by crafting an attractive profile and posting content on the work you do. Engage with your network! They might not be able to give you a job/gig today but by nurturing that relationship you get an edge to the first person that comes to mind on the day they are ready to or refer someone to their friends!”
Jennifer Mwenebanda, Creator/Economist
“I was amazed by the contributions their instructors made and the diverse audience that was present. I am definetly looking forward to seeing this initiative grow and reach more aspiring marketers. I also love how they have successfully translated their branding into their physical space!! I immidiately felt the presence of creativity and innovation.”
Alex Kachepa, Marketing Manager
“Our team gained groundbreaking insights into the importance of creating initial interest in products or services (demand generation) and then capturing this interest at the right moment (demand capture). It also highlighted innovative strategies to effectively balance these two approaches, ensuring a more dynamic and responsive marketing plan. These insights are invaluable for Apalis as we strive to refine our marketing strategies and outreach.”
Reiwell Matekenya, Business Development Lead
The Event in Pictures
Future Sessions by Oasis
As we reflect on the success of this event, we are excited about the future of Sessions by Oasis. Our goal is to continue providing a platform for passionate minds to explore the innovative concepts shaping our world. We believe that sharing industry knowledge and having thought-provoking discussions is vital for strategic business and organizational growth.
We look forward to hosting more sessions that dive deep into relevant topics, led by industry experts. Future Sessions by Oasis will continue to focus on fostering a collaborative learning environment, facilitating networking, and building a strong community of professionals dedicated to continuous learning and growth.
Stay tuned for announcements about our upcoming events, and we hope to see you at the next Session by Oasis. Together, let’s continue to explore, learn, and grow!
You can access the Session by Oasis V1 powerpoint presentation Below:
Oasis Brands 